About Us

About Wilde Baby Co.

Wilde Baby Co. was created by a Gold Coast mum with a simple goal — to offer beautiful, practical baby essentials that make everyday life with little ones that little bit easier, without the big price tag.

We believe quality baby products should be accessible, which is why we focus on affordable prices, beautiful materials, comfort and functionality — while keeping our designs timeless and easy to use in real family life.

We’re a small, family-run Australian business based right here on the Gold Coast, with our products packed and shipped locally with care.

From our carriers to our little essentials, everything at Wilde Baby Co. is thoughtfully selected for families just like ours. 🤎